Factors Influencing Millennial Generation Investment Decisions: Focus on Investment Behaviour

The Covid-19 pandemic has hit all corners of the world so far. impact is affecting economy in various countries around world. One reasons for decline Indonesian people's purchasing power, which end brings very bad consequences economy, including Indonesia, especially when viewed from side tourism, trade and investment. During pandemic, many people hold back their money to invest. Not infrequently millennial generation characterized as a that consumptive behavior tends have poor financial management. However, recent years begun realize importance managing short-term or long-term finances by saving investing. purpose this study analyze test effect Overconfidence Bias, Representative Regret Aversion, Mental Accounting, Herd Behaviour on investment decisions generation. population with characteristics having invested. method used survey using questionnaire. sampling technique was convenience got sample 145 respondents. data processed SPSS 25. Testing multiple linear regression equations. value Adj.R2 0.123, means these variables an 12.3%. results showed Bias variable had positive decisions, while no significant decisions.